We, at Axis Max Life, envision to be India’s most admired and preferred life insurance company by securing the financial future of our customers. In true spirit, our employees embody this vision and inspire people to increase the value of their life, while ensuring sustainability and integrity at the core of everything we do. As an organisation, we differentiate ourselves from others in the way we do business – with empathy, transparency, and accountability.

We deeply cherish the value of 'Sevabhav' as we seek to create a meaningful impact on the planet, people and governance. We have always been proactive at safeguarding the interests of all our stakeholders- customers, employees, community members, and shareholders. We are committed to driving meaningful change keeping in mind our long term sustainable goals which are reflected in our purposeful ESG- Environmental, Social and Governance initiatives.

The impact a company can have on its surrounding ecosystem has become vividly clear, whether it’s on a global scale or within its local vicinity. People have also become increasingly aware and concerned about issues such as climate change, human rights, executive compensation etc. Therefore, doing business in a sustainable way on these three fronts- ‘environment,’ ‘social,’ and ‘governance’- is a priority for business and investors in today’s business landscape. A company’s ESG framework, therefore, encompasses data and metrics for all the non-financial risks and opportunities inherent to a company’s everyday risks needed to inform the decision-making for companies and investors alike. We follow thorough materiality assessment parameters to evaluate our ESG progress in addressing key priorities areas that hold the greatest significance for our business and stakeholders. We leverage our core business strengths- growth mindset, customer obsession, collaboration and caring- to identify opportunities to address challenges faced by individuals, partners and society at large. We are steadfast in our approach and ensure our ESG strategy is responsive to deliver on the expectations of all our stakeholders.

Each day we are taking strides as we try to be a sustainable organisation as we try to reach our goals using the four pillars of our ESG strategy.

United Nations Sustainable Development Goals (UNSDGs):

The UNSDGs are part of a larger effort by the UN “towards peace and prosperity for people and the planet, now and into the future.” It establishes 17 goals which are to be met by 2030. At its heart is an urgent call for action by all countries in a global partnership.

Our ESG initiatives are strongly aligned with the UNSDGs. We seek to create a positive impact through our operations, services and products to contribute to meet global sustainability targets. The purpose of both- the UNSDGs and ESG- is to introduce affirmative action towards a wide array of critically important topics and overall sustainability. Keeping this in mind, UNSDGs serve as a guiding light for our ESG goals.

ESG Policy

We believe that we have an obligation to our stakeholders to operate our business sustainably. This is the urgent need of the hour considering India is one of the most vulnerable countries to climate change.

The ESG policy of Axis Max Life is an expression of its commitment to embed sustainability across its operations. It applies to all the employees, vendors, and partners of Axis Max Life. It is complemented by all other existing policies, codes, and commitments of Axis Max Life.

Axis Max Life periodically carries out ESG materiality assessments for its business operations in order to gauge required shifts in the material areas for its business and relevant stakeholders. We comply with all the applicable statutory reporting, including SEBI’s Business Responsibility and Sustainability Reporting (BRSR) and regulations passed by IRDAI.

ESG Sensitization at Axis Max Life

An ESG sensitized workforce is an efficient workforce!

At Axis Max Life, ESG is not merely about compliance, rather, it’s the way we do business. We would like our employees to embrace our ESG values and be the biggest drivers of our initiatives which makes it important to sensitize them towards ESG issues. In doing so, we hope to foster a culture of proactive engagement with ESG related issues amongst our employees and make them realise their connection to something that is bigger than anyone’s individual role- ensuring a safe and secure future for the next generation. Keeping this in mind, we conduct numerous workshops for our employees aimed at sensitizing them towards ESG issues and increasing their ESG IQ. We inspire them to think about how the organization can operate more efficiently, which spurs motivation, as well as helps in building sustainable workforce.

Our ESG workshops cover a wide range of topics- well-being, sustainability, social impact, and equity and inclusion with relevant internal stakeholders. Moreover, our ESG team conducts regular sensitization programs with different teams. BYOT- Bring Your Own T-shirt was one such activity wherein employees were asked to bring an old t-shirt and converted it into handbags. On World Environment Day, we distributed cotton roti wraps, jute bags and steel bottles to our employees. Our employees now regularly use these long lasting, environmentally friendly products and avoid single use products such as plastics and aluminum foil.

We See Our ESG Goals as Opportunities:

This is Our ESG Pledge and We abide by It:

Awards and Recognitions