Axis Max Life Insurance
Term Insurance
Arrow Up IconArrow Down Icon
Image of axis max lifeTerm Insurance Plans
  • Term Insurance Calculator
  • Term Insurance for Women
  • Term Insurance for House Wife
  • Term Insurance for Self Employed
  • Term Insurance for NRI
  • Term Insurance for Senior Citizens
Image of axis max lifeMore About Term Plans
  • Zero Cost Term Insurance
  • Income Replacement Term Plan
  • Term Insurance without medical test
  • Claim settlement Ratio
  • Term Insurance vs Life Insurance
  • Term Insurance with Return of Premium
Image of axis max lifeTerm Plans By Sum Assured
  • 5 Crore Term Insurance
  • 2 Crore Term Insurance
  • 1.5 Crore Term Insurance
  • 1 Crore Term Insurance
  • 75 Lakh Term Insurance
Image of axis max lifeTerm Plan By Age Group
  • Term Insurance Plan in 50s
  • Term Insurance Plan in 30s
Image of axis max lifeInsurance Calculators
  • Insurance need calculator
  • Mortality risk calculator
  • Home loan insurance calculator
  • HLV calculator
Image of axis max lifeOur Term Products
  • Axis Max Life Smart Secure Plus Plan
  • Axis Max Life Smart Total Elite Protection Plan
  • Axis Max Life Saral Jeevan Bima Plan
  • Axis Max Life Smart Term Plan Plus
Investment Plans
Arrow Up IconArrow Down Icon
Image of axis max lifeULIP Plans
  • Unit Linked Insurance Plans (ULIPs)
  • Types of ULIPs
  • ULIP Calculator
  • Save Tax with ULIPs
  • Benefits of ULIPs
Image of axis max lifePension Plans
  • Types of Pension Plans
  • Pension Calculator
  • Annuity Plans
  • What is Retirement Planning?
  • Guaranteed Lifetime Income Plan
Image of axis max lifeChild Investment Plans
  • Sukanya Samriddhi Yojana
  • Child Education Cost Planning Calculator
Image of axis max lifeSavings Calculators
  • Investment Calculator
  • Index Fund Calculator
  • FD Calculator
  • Step Up SIP Calculator
  • SIP Calculator
Image of axis max lifeFunds
  • High Growth Fund
  • Pure Growth Fund
  • Secure Plus Fund
  • Conservative Fund
  • Life Balanced Fund
Image of axis max lifeOur Investment Products
  • Smart Fixed Return Digital Plan
  • Smart Wealth Advantage Guarantee
  • Fast Track Super
  • Platinum Wealth Plan
  • Flexi Wealth Advantage Plan
Healthcare Plans
Arrow Up IconArrow Down Icon
Image of axis max lifeHealth Insurance Plans
  • Critical Illness Insurance
  • Benefits of Health Insurance
  • ABHA
  • Types of Health Insurance
  • Maternity Health Insurance
Image of axis max lifeMediclaim
  • Mediclaim vs Health Insurance
  • Mediclaim Policy
  • Mediclaim Deduction
  • Mediclaim Policy for Family
  • Mediclaim Policy for Senior Citizens
NRI Plans
Arrow Up IconArrow Down Icon
Image of axis max lifeNRI Term Plan
  • Term Plans for NRI in UAE
  • Term Plans for NRI in USA
  • Term Plans for NRI in Canada
  • Term Plans for NRI in Singapore
Image of axis max lifeNRI Investment Plans
  • Investment Plans for NRI in UAE
Calculators
Arrow Up IconArrow Down Icon
Image of axis max lifeRetirement
  • Retirement Planning Calculator
  • APY Calculator
  • NPS Calculator
Image of axis max lifeTax
  • Income Tax Calculator
  • HRA Calculator
  • ELSS Calculator
Image of axis max lifeInvestment
  • PPF Calculator
  • Lumpsum Calculator
  • NSC Calculator
  • SWP Calculator
  • RD Calculator
  • ROI Calculator
  • SSY Calculator
Image of axis max lifeOther Calculators
  • BMI Calculator
  • Simple Interest Calculator
  • Compound Interest Calculator
  • EMI Calculator
Select a method to track policy

If you have recently calculated a quote of Axis Max Life insurance product(s), your e-Quote number can be found in email / SMS sent.

Join as Advisor
Individual IconIndividualNon-Individual Icon
Non-IndividualHUF / Partnership / Employer-Employee / Keyman

MAIN CATEGORY

ResourcesArrow Down Icon
  • Gold Rate
  • Check CIBIL Score
  • Branch Locator
  • Blogs
Claim CentreSide Arrow Icon
    Renew PolicySide Arrow Icon
      Become a Life AdvisorSide Arrow Icon
        About UsSide Arrow Icon
          Contact UsSide Arrow Icon
            Continue Your JourneySide Arrow Icon
              Web StoriesArrow Down Icon
              • Income Tax Rules Changes
              • Home>
              • Blog>
              • Term Insurance>
              • Online vs Offline Term Insurance
              • Who Can Buy
              • Term+Illness Cover
              • Key Features
              • How To Buy
              • How It Work
              • FAQs

              Online vs Offline Term Insurance - A Comparison

              Buying term insurance for loved ones is a significant financial decision in everyone’s life. It involves careful selection of sum assured, premium payment tenure, and policy period. Specifically, in terms of mode of purchase, it is important to explore the options of buying online vs offline term insurance.

              Know what is difference
              between online and offline, ultimately helps in making a wise term insurance buying decision. You should also know that these are just ways to buy term insurance

              Before we move on to discuss online vs offline insurance, let us start with the basics:
              ...Read More

              Term Insurance and Investment Plans

              Image for tax percentage
              Tax Savings upto Rs 46,800##
              Image for guard icon
              99.65% Death Claim Paid Ratio^
              Image for discount icon
              15% Discount#1
              Image for zero commission icon
              Zero Commission#~
              image 14_01_d782977699
              Image for tax percentage
              Tax Savings upto Rs 46,800##
              Image for guard icon
              99.65% Death Claim Paid Ratio^
              Image for discount icon
              15% Discount#1
              Image for zero commission icon
              Zero Commission#~
              image 3_lac_premium_back_1c5e5e9468

              ₹ 3 L Premium Back^

              image new_ribbion_storefront_icon_1c86e520ea_a425710018_173f460d34image women_ins_icon_aa9537e631

              Term Insurance (Women)

              Save Tax, Online Exclusive
              image money_back_821d401ae6_6a6a47cf28_17c1df6ee9

              7.5%6Guaranteed Return Plans

              image market_growth_icon_8fed64aded

              Investment Plans

              1 Cr Life cover + Premium of Rs.3L* Returned

              With Axis Max Life Term Insurance Plan

              • Benefit image 1: General benefits
                Premiums back~1 on exit
              • Benefit image 2: General benefits
                Tax savings of up to Rs.46,800/-*
              banner2-desktop-rohit.webp

              Secure Your Future with best Health Insurance Policy

              Please provide following information correctly as it will be used to calculate your eligibility.

              Select Country

              image chevron_down_navigate_7dd1121f7c
              image we_dont_spam_2_d4af8fb993

              Select options

              *

              Disclaimer :

              Axis Max Life Smart Secure Plus Plan. A non-linked non-participating individual pure risk premium life insurance plan| The premium calculated as per Standard premium for 30 year old healthy male, non-smoker, 40 years policy term, 40 years premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan and is rounded off from Rs. 3,27,782. ~1Condition for special exit value: Option to receive all premiums paid back at the age of 55 years and post which the life cover also gets terminated. Total premiums paid towards the policy (excl. GST) will be the Special Exit Value payable at the age of 55 years in case the policy holder wishes to completely exit the policy. Benefit available with special exit value -Total premium paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies & modal extra. the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of all applicable taxes, cesses or levies. This value shall be applicable on the base cover premium only and not to additional optional benefits like ACI, Accident cover, Joint life cover and Voluntary Sum Assured Top-Up.

              Profile picture of the Alok Mishra

              Written by

              Alok Mishra
              Profile picture of the Alok Mishra

              Alok Mishra

              Insurance Writer

              Alok Mishra is a Digital and Content Marketing specialist with 10 years of experience. He has spearheaded Web Content, Social Media & Branding, and Community Building initiatives to drive growth for prominent brands.

              :

              Reviewed by

              Bhaskar Sinha
              Profile picture of the Bhaskar Sinha

              Bhaskar Sinha

              Insurance Expert

              8+ years of experience in Life Insurance with expertise in Developing Life and Health Products, Digital Sales, Conducting effective trainings and Key Account Management.

              What is an Online Term Plan?

              An online term plan refers to term insurance bought online rather than choosing insurance agents or insurers’ local branch offices for this purchase. At its core, the policy essence remains the same, i.e., it helps safeguard your family financially in your absence.

              Online term insurance do not require human intervention (through agents) during the insurance purchase process. However, there are several differences between buying term insurance online vs offline. By considering the benefits of online vs offline insurance, you move a step closer to zeroing in on a plan that is most suitable for you.

              Benefits of Online Term Insurance Plans

              1. Informed Decision Making

              Although the penetration of insurance is quite low in India, more people now prefer to understand term insurance benefits before buying any plan. They look for informative resources online to decide on selecting a term plan with an adequate cover. This increasing level of awareness also empowers them to opt for term insurance online vs offline.

              After gaining the required know-how related to buying an online term plan, they choose to buy it on their own. s, and the insurer covers your life for a fixed duration to offer the term insurance benefits.

              2. Cost Savings

              When people compare term insurance online vs offline, the first thing that they notice is comparatively lower premiums. The reason for the premium reduction is quite clear –

              With a clear understanding of what is difference between online and offline insurance policy, a customer buys directly from an insurance company. Since there is no intermediary or agent involved, there is no commission to be paid.

              In other words, life insurance companies pass the monetary benefits of direct purchase of term insurance online to their consumers. You should also know that even a small reduction in annual term insurance premiums can make a huge difference when summed up for the entire premium payment tenure.

              3. Time Savings

              In the rush hours of life, we do not have much time left for things that matter a lot. Our priorities often get shuffled because of various hard-to-deal situations. Many people fail to buy term insurance because they think the purchase process is time-consuming.

              Online term plans stand tall as a solution in this aspect. The buying process is quite simple and straightforward, making you save a lot of time buying term insurance online as compared to offline.

              At Axis Max Life Insurance, we facilitate our customers with a quick online term insurance purchase. Use our term plan premium calculator to get an estimate.

              Offline Term Insurance Plans

              Offline term insurance plan purchase refers to buying the plans via local agents or by visiting the nearest branch offices of insurance companies. By opting for this mode, you choose to deal with the agents who can guide you towards selecting the best plans for your needs.

              In offline insurance, you get to interact with agents who help you to make an informed decision. This is particularly helpful when the policy buyer is not aware of various terms and benefits of insurance policies.

              When the online mode was not available, buying term insurance plans offline was the only option. This can be considered one reason why some people prefer connecting with an agent for their life insurance needs, be it purchase, renewal, or claims.

              Benefits of Offline Term Insurance Plans

              image online_vs_offline_term_insurance_new_3_a383d01051

              1. Helping Hand of Local Agents

              When it is about filling term insurance application forms, there are plenty of details to be filled. In case you are not aware of various insurance-related terms, you may find it difficult to do it on your own. With offline term insurance purchase, you can rely on the agent to fill the form on your behalf and the specifications or benefits you choose.

              Since the agents are experienced in helping their clients with application filing, they also know well about the mistakes people make. Relying on them also helps in avoiding such mistakes. Furthermore, you should make sure you provide accurate information and be transparent while applying for term insurance.

              Also Read: What Are the Documents Required for Term Plan?

              2. Selection of Right Sum Assured

              Sum assured selection is one of the most significant aspects people consider while thinking about buying term insurance online vs offline. Some of the most common choices of sum assured are Rs. 50 Lakhs, Rs. 1 crore, or Rs. 2 crores. Since term insurance plans are easily available at lower premiums, some people find it confusing to make the final decision.

              Buying term insurance offline helps in this regard. The insurance agents will help you make the right selection based on your needs. You can also ask them questions related to the sum assured choice.

              3. Quick Access to Customer Support

              For an individual who is not tech-savvy, visiting local branch offices of insurers or calling the agents for queries seems like an easy task. They need not worry about raising a ticket for customer support services or wait for the executives to respond.

              Offline term insurance purchase necessitates quick meetings with the agents, which help resolve your queries in less time, be it of nominee change, premium payment, policy benefits, or claim settlement ratio.

              Online Vs Offline Term Insurance Purchase – Which One is Better?

              As explained above, term plans are available online as well as offline. The availability of these two modes makes many people confused about buying term insurance online vs offline. Given below are certain pointers that can help clarify such doubts:

              image online_vs_offline_term_insurance_new_4_3f8fb96717

              1. Cost

              Online vs offline insurance comparison explains that online term plans are lower in cost than buying the same plan offline. If the premium cost is a concern for you, you should buy term plans online. Also, make sure you look into the fine print of the policies and avoid making the decision based only on price factor.

              2. Insurance Product Understanding

              The decision to choose between term insurance online vs offline also depends on an individual’s understanding of the product. While some people find it easier to research about term insurance online, others prefer asking a local agent they rely on. Since a term insurance plan can be bought in any of these two ways, it is up to you to decide which way you would like to choose.

              The recent India Protection Quotient 6.0 survey conducted jointly by Axis Max Life Insurance and Kantar recorded an increase in the Knowledge Index of Indians regarding life insurance. In IPQ 6.0 the Knowledge Index was recorded as 61 a 4 points increase from the earlier 57 in IPQ 5.0. This can potentially emerge as a key driver for online and offline term insurance purchase in the coming years.

              3. Complexities Involved in the Purchase Process

              Buying term insurance online vs offline is quite easy and takes less time to fill the application. You can easily get a quote online, fill the form by entering the required details, and pay a premium to buy the policy.

              Why Should You Buy Term Plan Online?

              In the contemporary world backed by Internet usage, it is a no-brainer that you should buy a term plan online. There are many reasons to support that decision.

              • Ease of comparing policies
              • Simplified process to buy term insurance
              • Lower premium
              • Availability of multiple payment modes

              Things to Look for While Purchasing a Term Plan

              Term plan premium is not the only factor you should consider while deciding to buy term insurance online vs offline. You should also consider:

              • Insurer’s reputation
              • Insurer’s claim settlement ratio
              • Insurer’s claim settlement ratio

              FAQs

              search

              What do I get by comparing term insurance online vs offline purchase?

              A thorough comparison of online vs offline insurance helps in clearing several doubts you might have about term plans. It will give you a better idea of things to consider before deciding to choose a term plan.

              Is buying term insurance offline a bad thing?

              Although online vs offline insurance purchases have several differences; they are still just two modes of buying the plans. Each of these modes has its specific advantages. Hence, you should consider your needs carefully before selecting any of them.

              Why is buying term insurance offline costlier than buying it online?

              When you purchase term insurance offline, the insurance agent’s commission and other distribution costs get added to the premium, making it costlier. However, when you directly buy these plans online from an insurer, you can skip these overheads and save money with lower premium.

              Is there any difference between tax benefits you can avail of with online or offline term plans?

              Term Insurance tax benefits are based on the premium you pay for term insurance plans. The more premium you pay, the more tax you can save under Section 80C, though up to a certain limit.

              Tax benefits are as per prevailing tax laws subject to change.

              Should I buy term insurance without comparing policies online vs offline?

              You are advised not to avoid comparing policies as having a good understanding of the insurance product is crucial before investing money into it.

              ARN NO: Oct22/Bg/12P

              image tick_a2b9cfa3ac_188e3e7428_6f6b3af02f

              Related Articles

              • Why Medical Test Important for Term Insurance
              • Key Features and Benefits of Online Term Plan Plus
              • Term Insurance for all Age Groups
              • Tax Benefits of Term Insurance
              • Group Term Life Insurance Plan Benefits
              • Term Insurance FAQs
              • What is Term Insurance
              image tick_a2b9cfa3ac_188e3e7428_6f6b3af02f

              Calculators

              • Income Tax Calculator
              • Term Insurance Calculator
              • Investment Calculator
              • Power of Compounding Calculator
              • Retirement Planning Calculator
              image tick_a2b9cfa3ac_188e3e7428_6f6b3af02f

              Insurance Articles

              • Difference Between Life Insurance and Health Insurance
              • Benefits of Become an Insurance Agent Role of IRDAI
              • Role of IRDAI
              • Different Types of Life Insurance
              • How Easy is it To Buy Life Insurance?
              • Tips to Consider Before Buying Health Insurance
              image tick_a2b9cfa3ac_188e3e7428_6f6b3af02f

              Investment Articles

              • Benefits of ULIP Investment Plan
              • What is Power of Compounding?
              • Types of ULIPs
              • How to Save Tax with ULIPs
              • Maximize Returns With ULIPs
              • Best Short Term Investments for Tax Saving

              Share your Valuable Feedback

              Rating Icon

              0

              Rated by 0 customers

              Was the Information Helpful?

              Rate this product

              Very Good

              Related Articles

              image value_price_70af98c2f7

              Why Buy Term Insurance Online?

              Term insurance is a simple and affordable life insurance policy that provides financial protection to your loved ones. Today, renowned insurers in India offer term plans online with competitive premiums, instant policy issuance, speed, and convenience. Understand why buying.....

              Read More
              image benefits_of_term_insurance_70ded8e5db

              Need a Reason to Buy Insurance Online? Here are Eight!

              There has been a major surge of e-commerce business in India, and the life insurance sector is part of the wave. Various insurers sell term insurance plans online and there are many reasons to...

              Read More
              image what_are_the_factors_that_affect_term_insurance_premium_increase_b882acafeb

              What are the Factors That Affect Term Insurance Premium Increase

              To have a loving family that supports us in all phases of life, good or bad, is a boon in itself. In return, we want to take care of every need of our loved ones.....

              Read More
              More Resourceful Articles

              Popular Searches

              Term Insurance CalculatorOnline Term PlanSmart Term Plan PlusCritical IllnessBest Term Plan With Return Of PremiumClaim Settlement RatioULIP Saving PlanWhat is term InsuranceTax Benefits of Term InsuranceWhy medical Test is Important in Term InsuranceBest Term Insurance for All Age GroupThings to know before Buying Term Life InsuranceBenefits Of best Term InsuranceInsurance CalculatorsOnline InsuranceChild InsuranceRetirement PlanBest Saving PlansGroup InsuranceHealth Insurance PlansBest Investment PlanULIP PlanTax Saving InvestmentBecome an agent1 Crore Term Insurance2 Crore Term Insurance5 Crore Term InsuranceGold Investment In India50 lakh term insurance75 lakh term insuranceTerm Insurance for HousewifeBest Mutual Funds to investTerm Insurance Plan for Self EmployedTerm Plan for Senior CitizenNRI Insurance PlansTerm Insurance Plan for Women
              Online Sales Helpline
              • Whatsapp: 7428396005Send ‘Quick Help’ from your registered mobile number
              • Phone: 0124 648 8900(09:30 AM to 06:30 PM Monday to Saturday)
              • service.helpdesk@maxlifeinsurance.comPlease write to us incase of any escalation/feedback/queries.
              Customer Service
              • Whatsapp: 7428396005Send ‘Hi’ from your registered mobile number
              • 1860 120 5577(9:30 AM to 6:30 PM Monday to Saturday)
              • service.helpdesk@maxlifeinsurance.comPlease write to us incase of any escalation/feedback/queries.
              NRI Helpdesk
              • 011-71025900, 011-61329950(9:30 AM to 6:30 PM IST Monday to Saturday)
              • nri.helpdesk@maxlifeinsurance.comPlease write to us incase of any escalation/feedback/queries.
              Image for the vector icon
              stickyImage
              Get ₹ 2 Crore Life Cover starting @ Just ₹876/month@8
              Image for the logo
              tickMark
              99.65%^ Death Claim Paid Ratio
              tickMark
              15% Discount #1 + Free of Cost~1 Option
              • Critical Illness
              • Term Plan with Return of Premium
              • Claim Settlement Ratio
              • Smart Secure Plus Plan
              • Continue with existing eQuote
              • Term Insurance for Housewife
              • Zero Cost Term Insurance
              • Smart Term Plan Plus
              • Life Insurance Plans
              • Online Insurance Plans
              • Retirement Plans
              • Group Insurance Plans
              • Child Insurance Plans
              • Health Insurance Plans
              • NRI Plans
              • ABHA Card
              • Pay Premium Online
              • Customer Login
              • Existing Customers Plans
              • Claims Centers
              • Download Policy Pack
              • View Policy Details
              • Electronics Insurance Account
              • Frequently Asked Questions(FAQs)
              • Premium Payment Options
              • Track Application
              • Contact Us
              • Update Personal Details
              • Change Nominee
              • Download Forms
              • Update PAN Card
              • Service TATs
              • Certificate of Insurance
              • Term Insurance Calculator
              • Income Tax Calculator
              • Saving Plan Calculator
              • Compound Interest Calculator
              • Insurance Calculators
              • FD Calculator
              • CIBIL Credit Score
              • RD Calculator
              • PPF Calculator
              • ROI Calculator
              • SIP Calculator
              • NPS Calculator
              • Lumpsum Calculator
              • NSC Calculator
              • Step Up SIP Calculator
              • BMI Calculator
              • SSY Calculator
              • Retirement Planning Calculator
              • SWP Calculator
              • APY Calculator
              • EMI Calculator
              • ELSS Calculator
              • Home Loan Insurance Calculator
              • ULIP Plans
              • Tax Saving Investment
              • Smart Wealth Plan
              • Assured Wealth Plan
              • Smart Wealth Income Plan
              • Flexi Wealth Advantage Plan
              • Savings & Income Plans
              • Smart Fixed-return Digital Plan
              • Money Back Policy
              • Max Life UL Life Growth Super Fund
              • Max Life High Growth Fund
              • Max Life UL Life Secured Fund
              • Max Life UL Sustainable Equity Fund
              • Max Life Nifty Smallcap Quality Index Fund
              • Max Life UL Life Balanced Fund
              • Max Life UL Pure Growth Fund
              • Max Life UL Secure Plus Fund
              • Max Life UL Life Growth Fund
              • Max Life UL Life Conservative Fund
              • Max Life UL Life Diversified Equity Fund
              • Max Life UL Money Market ii Fund
              • Max Life UL Life Dynamic Bond Fund
              • Max Life Midcap Momentum Index Fund
              • Income Tax Slab 2024-25
              • Nifty 500 momentum 50 fund
              • Axis Max Life Sustainable Yield Index Factsheet
              • Max Life Sustainable Wealth 50 Index Fund
              • Axis Max Life Sustainable Yield Index
              • bima-bharosa
              • Why Axis Max Life
              • Know Our Story
              • Awards & Achievement
              • CSR
              • ESG
              • Diversity, Equity & Inclusion
              • Media Center
              • Our Leadership
              • Public Disclosures
              • ISNP Details
              • All About Claims
              • Become An Agent
              • NAV Performance
              • Monthly Factsheets
              • Fund Portfolio
              • NAV Performance & Benchmark
              • Monthly Fund Snapshot
              • Annual Investment Report
              • Axis Max Life Branches
              • Investors
              • Key Company Policies
              • Download our Maxfit App on Playstore
              • Download our Maxfit App on Appstore
              • Careers
              AppstoreImgGooglePlayStoreImg
              AppstoreImgGooglePlayStoreImg
              • IRDAI Consumer Education Website
              • Agent Suspended & T.
              • Do Not Disturb
              • Insurance Ombudsman
              • Privacy Policy
              • Disclaimers
              • Service TATs
              • Grievance Redressal
              • Bima Bharosa
              • Unclaimed Amount
              • Withdrawn Plans
              • Sitemap
              • UW Approach & Philosophy

              Group Sites

              • MAX INDIA
              • MAX FINANCIAL SERVICES
              • ANTARA SENIOR LIVING
              • MAX LIFE PENSION FUND MANAGEMENT

              BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS

              IRDAI clarifies to public that:
              • • IRDAI is not involved in activities like selling insurance policies, announcing
                bonus or investment of premiums.
              • • Public receiving such phone calls are requested to lodge a police complaint.

              IRDAI - Registration No. 104. Category: Life. Validity: Valid.
              Corporate Identity Number (CIN): U74899PB2000PLC045626.
              Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square, Building, Jacaranda Marg, DLF Phase 2, Sector 25, Gurugram, Shahpur, Haryana 122002

              DISCLAIMERS

              Axis Max Life Insurance Limited (earlier known as Max Life Insurance Company Limited) is a Joint Venture between Max Financial Services Limited and Axis Bank Limited.

              Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002.

              Operation Center: Axis Max Life Insurance Ltd, Plot No. 90C, Udyog Vihar, Sector 18, Gurugram (Haryana) - 122015.

              Customer Helpline: 1860 120 5577 (9:00 A.M to 6:00 P.M Monday to Saturday) * Call charges apply.

              Online Helpline - 0124 648 8900 (09:00 AM to 09:00 PM Monday to Saturday).

              Fax Number: 0124-4159397.

              Email ids: service.helpdesk@maxlifeinsurance.com

              Website: www.maxlifeinsurance.com

              Axis Max Life Insurance is integrated with licensed NBFC FinVu (Cookiejar Technologies Pvt. Ltd. for sharing policy details with regulated Financial Information Users within the Account Aggregator ecosystem after obtaining the Policy holder's consent. Read more about Account Aggregator framework here

              *Life insurance coverage is available in this product. For more details on risk factors, Terms and Conditions please read the prospectus carefully before concluding a sale. You may be entitled to certain applicable tax benefits on your premiums and policy benefits. Please note all the tax benefits are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Tax benefits are subject to changes in tax laws.

              Insurance is the subject matter of solicitation. For more details on the risk factors, Terms and Conditions, please read the sales and rider prospectus carefully before concluding a sale. Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961. Policy holders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws. The monthly Income Benefit and Terminal Benefit may be taxable subject to extra premium being loaded at underwriting stage.

              Celeb disclaimer (if Rohit Sharma / Ritika Sajdeh image being used):

              The Brand Ambassadors as depicted herein, have endorsed only the Axis Max Life Insurance Products and are not in any manner endorsing Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance and do not have any kind of association or relationship with Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance

              Disclaimers for Market Linked Plans & Saving plans:

              THE UNIT LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

              Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

              Axis Max Life Online Savings Plan is a Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06)

              *1The aggregate annualized premium should not be more than 5 lakhs (one or more policies put together) for non-linked non-par savings insurance plan in any given year of policy term to be eligible for Section 10 (10D) exemption.

              *3All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

              *#Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your Insurer carrying on life insurance business. The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back as the value of your Policy depends on a number of factors including future investment performance. The guaranteed and non-guaranteed benefits are applicable only if all due premiums are paid. The Maturity Benefit shown in the illustrative example are inclusive/exclusive of taxes.

              Privacy Policy

              ^^On completion of policy term

              The savings indicated is the maximum premium difference as compared with offline plan & depends on the variant purchased.

              Claims for policies completed 3 continuous years. All mandatory documents should be submitted before 3:00pm on a working day. Claim amount on all eligible policies4 is less than Rs. 1 Crore. Claim does not warrant any field verification. Mandatory Documents:

              > Original policy document

              > Original/attested copy of death certificate issued by local municipal authority

              > Death claim application form (Form A)

              > NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof

              > Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

              1The 5% employee discount will be refunded to you once your policy is issued. Submit your documents for getting your policy issued and get 5% employee discount

              2Total premium will be charged at the time of the policy issuance (subject to underwriting’s decision).

              315% discount is applicable only on the first year premium for salaried employees with a corporate, purchasing Smart Term Plan Plus (UIN: 104N127V01). During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. 15% discount (applied on standard male premium rates) is applicable for lifetime for females.

              4InstaClaim TM is available for all versions of (UIN: 104N125V07). Mandatory Documents:

              • Original policy document
              • Original/attested copy of death certificate issued by local municipal authority
              • Death claim application form (Form A)
              • NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof
              • Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

              5Criteria applicable only for “Term plans” for Graduate, Indian resident with declared income >= 10 lacs with CIBIL score >= 650 (salaried) and >= 700 (self-employed) with no disclosed medical condition

              6The life insurer is eligible for a discount on renewal premium under regular pay variant by accumulating Healthy Weeks as per terms and conditions of the rider

              7Available with Axis Max Life Smart Wealth Plan (UIN: 104N116V13)

              8Available with Axis Max Life Smart Fixed-return Digital Plan (UIN: 104N123V05). The guaranteed benefits are available with selected life insurance plans & are applicable if all due premiums are paid.

              9The percentage savings is for a regular pay Axis Max Life Smart Secure Plus Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN: 104N118V10)– Life Option for 1 Cr. life cover for a 35 year old, non-smoker male for a policy term of 40 years vs a 10 year policy term with the same details’

              ##Tax conditions :

              ##Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime ~# Save 54,600 on taxes if the insurance premium amount is Rs.1.5 lakh per annum for life cover and 25,000 for critical illness cover and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime.

              CI Rider disclaimers:

              AXIS MAX LIFE CRITICAL ILLNESS AND DISABILITY RIDER (UIN: 104B033V02) available as a rider on payment of additional premium.

              >Extended cover of up to 85 years is available with gold and platinum variant only

              @64 critical illnesses covered in platinum and platinum plus variant on payment

              22 critical illnesses covered in gold and gold plus variant

              *^Total premiums paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies and modal extra. Return of premium option is available on payment of additional premium.

              ~Conditions for premium break: Available at an additional premium for policies with policy term greater than 30 years and premium payment term greater than 21 years. Option to skip paying premium for 12 months. 2 premium breaks will be available during the premium payment term separated by an interval of at least 10 years

              ~1 Conditions for Special exit value:

              Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of Premium variant is not chosen. No additional premium to be paid.

              ~2 Voluntary Top-up Sum assured:

              Option to double your insurance cover, basis underwriting, at the time of your need by increasing your sum assured up to an additional 100% of base sum assured, chosen at inception

              ^^*^^Free look period conditions:

              The policyholder has a period of 30 days from the date of receipt of the policy document, to review the terms and conditions of the Policy, where if the policyholder disagrees to any of those terms or conditions, he / she has the option to return the Policy stating the reasons for his objections. The policyholder shall be entitled to a refund of the premiums paid, subject only to deduction of a proportionate risk premium for the period of cover and the expenses incurred by the company on medical examination of the lives insured and stamp duty charges.

              ^Individual Death Claim Paid Ratio as per audited financials for FY 2023-2024

              #1A flat 15% discount on the premium will be applicable throughout the Premium Payment Term for Female Life Insured with Axis Max Life Smart Term Plan Plus (UIN: 104N127V01).

              #3Tax benefits as per prevailing tax laws, subject to change

              Terms and conditions for availing 5% employee discount:

              <Due to system constraints, employee is requested to select 5 Lakh and above income which can be changed to actual amount on the information page.

              Past performance of the investment funds do not indicate the future performance of the same. Investors in the Scheme are not being offered any guaranteed / assured returns. The premiums & funds are subject to certain charges related to the fund or to the premium paid.

              The premium shall be adjusted on the due date even if it has been received in advance.

              For Total Installment Premium - Total Installment Premium is the Premium payable as per premium paying frequency chosen, it excludes GST and applicable taxes, cesses or levies, if any; and includes loadings for modal premiums, Underwriting Extra Premium and Rider Premiums if any.

              For Return of Premium - The Return of Premium Option is available on payment of Additional Premium. Premium does not include amount paid for riders and is excluding taxes, cesses and levies. Upon Policyholder's selection of Return of Premium variant this product shall be a Non-Linked Non-Participating Individual Life Insurance Savings Plan.

              For Riders - #Applicable Rider available on the payment of Additional Premium is Axis Max Life Critical Illness and Disability Rider | Non-Linked Non-Participating Individual Pure Risk Health Insurance Rider | UIN: 104B033V02. Critical Illness and Disability Rider variant opted is Platinum Plus which covers 64 critical Illnesses. The rider cover will only be paid in scenarios where customer is diagnosed with listed 64 critical illnesses or total and permanent disability. Rider will terminate after major critical illness claim is paid to the policyholder. In case customer requests for cancellation of rider only, the solution as a whole will be cancelled and not just the individual rider.

              For Additional Benefits– ##On Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

              *~Disclaimers

              Axis Max Life Smart Secure Plus Plan. A non-linked non-participating individual pure risk life insurance plan |Benefit available with special exit value -Total premium paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies & modal extra. The premium calculated as per Standard premium for 30-year-old healthy male, non-smoker, 40 years’ policy term, 40 years’ premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan.

              ##Policy continuance benefit is not available with lifelong wealth variant. **The accrued income will be accumulated on an annual basis at the prevailing reverse repo rate (publish on RBI’s website).

              #With “Save the date”, you can choose to take your annual income to any special date in a year.

              ***Available with early wealth variant. Income benefit will be paid as per selected plan terms.

              ~Accidental death benefit is available in call variants except for Single premium variant. Life insurance coverage is available in this product.

              #~Term Insurance plan bought online directly from Axis Max Life Insurance has no commissions involved.

              ~1Axis Max Life Smart Secure Plus Plan, A non-linked non-participating Individual Pure Risk Life Insurance Plan | Standard Premium for 30 year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan | ~1 Conditions for special exit value: Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of premium variant is not chosen. No additional premium to be paid. Option to receive all premiums back (exclusive of GST). Flexibility of exiting the plan early. Special Exit Value cover applicable till age 68 & above (of your age). T&C Apply.

              @>Axis Max Life Critical Illness and Disability Rider (UIN 104B033V02) is available on payment of additional premium. It covers 64 critical illnesses under Platinum & Platinum Plus variant

              #Available on Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

              ^1Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 50 lakh.

              ^2Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 75 lakh.

              ^3Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1 Cr.

              ^4Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1.5 Cr.

              ^5Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 2 Cr.

              ^6Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 5 Cr.

              ^7Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN: 104N127V01) - Regular Cover with a life cover of Rs. 1 Cr.

              ~*Disclaimer: Standard premium for 24-year old healthy female,non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)

              ^~Disclaimer: 5 year return (CAGR – Compound Annualised Growth Rate) from Max Life High Growth Fund (ULIF01311/02/08LIFEHIGHGR104) as on 31/07/2024

              ^~The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back. The value of your policy depends on a number of factors including future investment performance. The amount shown is for a 30-year-old healthy male, with 10 years premium payment term, and 35 years policy term with Axis Max Life Online Saving Plan (Unit Linked Non Participating Individual Life Insurance Plan | Life Insurance is available in this product).

              ~3Disclaimer: A 35-year-old female opting for a life cover of Rs. 1 Cr till the age of 75 years pays Rs. 3,963 monthly for 10 years while a 35-year-old male will pay Rs. 4,977 monthly for 10 years

              *++Axis Max Life's Nifty Alpha 50 Fund tracks the NSE's Nifty Alpha 50 Index, subject to tracking error. The above values have been calculated by projecting historical returns of the Nifty Alpha 50 index, after adjusting for all expenses, except the tracking error, in Axis Max Life online savings plan (variant 1) for a 35-year-old male investing 10k per month for 10 years and maturity after 20 years. The calculations have been done using historical returns of the Nifty Alpha 50 index and may not be indicative of the future performance of Axis Max Life's Nifty Alpha 50 Fund. The above values have been calculated basis 10 year returns of 26.4% (30th Apr'24) of the Nifty Alpha 50 Index.

              *+Nifty Mid-cap 150 Momentum 50 Index was launched in Aug’22. These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s Midcap Momentum Index fund. 10 year return of NIFTY Midcap 150 Momentum 50 Index as on 27/05/2024. Max Life Midcap Momentum Index Fund (SFIN: ULIF02802/01/24MIDMOMENTM104) is passively managed Index Fund that mirrors NIFTY Midcap 150 Momentum 50 Index.

              *&10 year return of Nifty Smallcap 250 Quality 50 Index as on 30/04/2024. The past returns are extrapolation of index fund returns up to past 10 years using same formula (provided by NSE). The returns are not indicative of the future performance of the fund. Max Life Nifty Smallcap Quality Index Fund is passively managed Index Fund that mirrors Nifty Smallcap 250 Quality 50 Index. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

              ^*All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

              @1Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

              @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

              #*Axis Max Life Insurance’s Sustainable Wealth 50 Index Fund (SFIN: ULIF03223/12/24SUSTWEALTH104), which is a passively managed Index Fund that mirrors Axis Max Life Sustainable Yield Index, subject to tracking error. The fund value calculation is done by projecting historical returns of Axis Max Life Sustainable Yield Index, after adjusting for all expenses (except tracking error) in Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V03) for a 30-year-old male investing 5k/10k per month for 20/10 years. The above values have been calculated assuming 25.2% p.a. gross investment returns as in Nov'24, which is the 10-year return of Axis Max Life Sustainable Yield Index. (back tested).

              @3Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

              7Disclaimer: Rs. 1,00,29,587 after 14 years at policy maturity on monthly investment of Rs. 16,600 for 12 years for 30-year-old male with Axis Max Life Smart Wealth Plan – Long Term Variant. A non-linked non-participating individual life insurance savings plan. The guaranteed benefits are applicable only if all due premiums are paid. Total premiums paid is exclusive of GST. Life Insurance is available in this product.

              @5Disclaimer: Standard premium for 20-year old healthy female, non-smoker, 25 years policy term, 25 years premium payment term (exclusive of GST) for Rebalancing Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N127V01) Sum Assured of 1 Cr | The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

              @6Disclaimer: The policyholder will get back 200% of total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums (if any) (excl. of GST), if the policyholder exercises this option at policy year (Policy Term-10) only. This option will not applicable for Regular Pay and Pay Till 60. The minimum policy term will be 40 years for special exit value.

              @7Disclaimer: Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 years premium payment term (exclusive of GST) for Rebalancing Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N127V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

              @8Disclaimer: Standard  premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN: 104N127V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

              Disclaimer: ~10 year CAGR of Nifty SmallCap 250 Quality50 index as on 24/07/2023. Max Life Nifty Smallcap Quality Index Fund is passively managed Index fund that tracks the Nifty SmallCap 250 Quality50 index (subject to tracking error).

              Disclaimer: @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). **The above mentioned is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employee with a corporate, purchased via web link | ~1Get back 4.67 Lakhs premiums paid under Special Exit value at 36th Policy Year. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accelerated Critical Illness, Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up| ~Singapore, Hong Kong, New Zealand, Australia, Canada, UAE, Oman, Qatar, Saudi Arabia, Kuwait, Sri Lanka, Maldives, Fil, Brunei, Taiwan, Mauritius, South Korea, Bahrain, China, France, Germany, Switzerland, Austria, Hungary, USA, UK, Japan, Belgium, Denmark, Spain, Greece, Ireland, Luxemburg, Italy, Netherlands, Finland, Sweden, Norway.

              Disclaimer: @++ Axis Max Life’s NIFTY Momentum Quality 50 Fund (SFIN: ULIF03127/10/24MOMQUALITY104) is a passively managed Index Fund that mirrors NIFTY 500 Multicap Momentum Quality 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NIFTY 500 Multicap Momentum Quality 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 24.9% p.a. gross investment returns as on 16/10/2024, which is the 10-year return of NSE's NIFTY 500 Multicap Momentum Quality 50 Index (backtested)

              ~4Subject to submission of all documents required for GST waiver.

              Disclaimer: **+NIFTY 500 Momentum 50 Index was launched in June'24. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices as on 11 June’24 and are not indicative of returns on Axis Max Life Insurance’s newly launched NIFTY 500 Momentum 50 Fund. Axis Max Life’s NIFTY 500 Momentum 50 Fund (SFIN: ULIF03014/08/24MOMENFIFTY104) is a passively managed Index Fund that mirrors NSE’s NIFTY 500 Momentum 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s NIFTY 500 Momentum 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 25% p.a. gross investment returns as on 11 June'24, which is the 10-year return of NSE's NIFTY 500 Momentum 50 Index (backtested).

              Please note, while our website has been updated with the changed corporate name and brand identity, our product collaterals will be updated in due course. We regret any inconvenience caused.

              Disclaimer: *6Check the Total Premium amount against the respective monthly premium values in the below table.

              For Sum assured of 75 lakh, 1 crore, 1.5 crore and 2 crore, the below calculations are based on Axis Max Life Smart Total Elite Protection Term Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN:104N125V07). Monthly premium amounts are excluding GST and before any applicable discounts assuming Regular Pay and monthly payment mode..

              Age of Male ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
              SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
              18 Years (PPT: 67 years)1,488/Month
              Total Premium: 11.33 lakh              		930/Month
              Total Premium: 7.08 lakh              		1,500/Month
              Total Premium: 11.42 lakh              		938/Month
              Total Premium: 7.14 lakh              		2,251/Month
              Total Premium: 17.13 lakh              		1,407/Month
              Total Premium: 10.71 lakh              		2,675/Month
              Total Premium: 20.37 lakh              		1,672/Month
              Total Premium: 12.73 lakh
              25 Years (PPT: 60 years)1,966/Month
              Total Premium: 13.40 lakh              		1,228/Month
              Total Premium: 8.38 lakh              		2,054/Month
              Total Premium: 14.06 lakh              		1,284/Month
              Total Premium: 8.75 lakh              		3,081/Month
              Total Premium: 21.01 lakh              		1,926/Month
              Total Premium: 13.13 lakh              		3,607/Month
              Total Premium: 24.59 lakh              		2,255/Month
              Total Premium: 15.37 lakh
              35 Years (PPT: 50 years)3,182/Month
              Total Premium: 18.08 lakh              		1,989/Month
              Total Premium: 11.30 lakh              		3,592/Month
              Total Premium: 20.41 lakh              		2,245/Month
              Total Premium: 12.76 lakh              		5,388/Month
              Total Premium: 30.61 lakh              		3,367/Month
              Total Premium: 19.13 lakh              		5,947/Month
              Total Premium: 33.79 lakh              		3,717/Month
              Total Premium: 21.12 lakh
              45 Years (PPT: 40 years)5,971/Month
              Total Premium: 27.14 lakh              		3,732/Month
              Total Premium: 16.96 lakh              		6,629/Month
              Total Premium: 30.13 lakh              		4,143/Month
              Total Premium: 18.83 lakh              		9,944/Month
              Total Premium: 45.20 lakh              		6,215/Month
              Total Premium: 28.25 lakh              		12,546/Month
              Total Premium: 57.02 lakh              		7,841/Month
              Total Premium: 35.64 lakh
              55 Years (PPT: 30 years)11,656/Month
              Total Premium: 39.73 lakh              		7,285/Month
              Total Premium: 24.83 lakh              		13,719/Month
              Total Premium: 46.77 lakh              		8,574/Month
              Total Premium: 29.23 lakh              		20,578/Month
              Total Premium: 70.15 lakh              		12,861/Month
              Total Premium: 43.84 lakh              		26,160/Month
              Total Premium: 89.18 lakh              		16,350/Month
              Total Premium: 55.74 lakh
              60 Years (PPT: 25 years)16,846/Month
              Total Premium: 47.86 lakh              		10,529/Month
              Total Premium: 29.91 lakh              		19,966/Month
              Total Premium: 56.72 lakh              		12,479/Month
              Total Premium: 35.45 lakh              		29,949/Month
              Total Premium: 85.08 lakh              		18,718/Month
              Total Premium: 53.18 lakh              		37,689/Month
              Total Premium: 107.07 lakh              		23,555/Month
              Total Premium: 66.92 lakh

               

               

              Age of Female ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
              SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
              18 Years (PPT: 67 years)1,488/Month
              Total Premium payable: 11.33 lakh              		930/Month
              Total Premium payable: 7.08 lakh              		1,500/Month
              Total Premium payable: 11.42 lakh              		938/Month
              Total Premium payable: 7.14 lakh              		2,251/Month
              Total Premium payable: 17.13 lakh              		1,407/Month
              Total Premium payable: 10.71 lakh              		2,675/Month
              Total Premium payable: 20.37 lakh              		1,672/Month
              Total Premium payable: 12.73 lakh
              25 Years (PPT: 60 years)1,707/Month
              Total Premium payable: 11.64 lakh              		1,067/Month
              Total Premium payable: 7.28 lakh              		1,744/Month
              Total Premium payable: 11.89 lakh              		1,090/Month
              Total Premium payable: 7.43 lakh              		2,616/Month
              Total Premium payable: 17.84 lakh              		1,635/Month
              Total Premium payable: 11.15 lakh              		2,972/Month
              Total Premium payable: 20.26 lakh              		1,858/Month
              Total Premium payable: 12.67 lakh
              35 Years (PPT: 50 years)2,617/Month
              Total Premium payable: 14.87 lakh              		1,636/Month
              Total Premium payable: 9.29 lakh              		2,905/Month
              Total Premium payable: 16.50 lakh              		1,815/Month
              Total Premium payable: 10.32 lakh              		4,357/Month
              Total Premium payable: 24.76 lakh              		2,723/Month
              Total Premium payable: 15.47 lakh              		4,801/Month
              Total Premium payable: 27.28 lakh              		3,000/Month
              Total Premium payable: 17.05 lakh
              45 Years (PPT: 40 years)4,794/Month
              Total Premium payable: 21.79 lakh              		2,996/Month
              Total Premium payable: 13.62 lakh              		5,061/Month
              Total Premium payable: 23.00 lakh              		3,163/Month
              Total Premium payable: 14.38 lakh              		7,591/Month
              Total Premium payable: 34.50 lakh              		4,744/Month
              Total Premium payable: 21.56 lakh              		9,496/Month
              Total Premium payable: 43.16 lakh              		5,935/Month
              Total Premium payable: 26.98 lakh
              55 Years (PPT: 30 years)8,883/Month
              Total Premium payable: 30.28 lakh              		5,552/Month
              Total Premium payable: 18.93 lakh              		10,102/Month
              Total Premium payable: 34.44 lakh              		6,314/Month
              Total Premium payable: 21.52 lakh              		15,153/Month
              Total Premium payable: 51.66 lakh              		9,471/Month
              Total Premium payable: 32.29 lakh              		19,378/Month
              Total Premium payable: 66.06 lakh              		12,111/Month
              Total Premium payable: 41.29 lakh
              60 Years (PPT: 25 years)12,611/Month
              Total Premium payable: 35.83 lakh              		7,882/Month
              Total Premium payable: 22.39 lakh              		14,826/Month
              Total Premium payable: 42.12 lakh              		9,266/Month
              Total Premium payable: 26.32 lakh              		22,239/Month
              Total Premium payable: 63.18 lakh              		13,899/Month
              Total Premium payable: 39.49 lakh              		27,941/Month
              Total Premium payable: 79.38 lakh              		17,463/Month
              Total Premium payable: 49.61 lakh