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IRDAI - Registration No. 104. ARN:(). Category: Life. Validity: Valid. Corporate Identity Number (CIN):U74899PB2000PLC04-5626. Trade logo displayed belongs to Max Financial Services Ltd. and Axis Bank Ltd. respectively and with their consents and are used by Axis Max Life Insurance Co. Ltd under a license.

Copyright @2016 Axis Max Life insurance Co. Ltd.

Axis Max Life Insurance Limited (earlier known as Max Life Insurance Company Limited) is a Joint Venture between Max Financial Services Ltd. and Axis Bank Ltd. Registered Office: 419, Bhai Mohan Singh Nagar, Railmajra, Tehsil Balachaur, District Nawanshahr, Punjab -144 533.

Corporate Office :

Axis Max Life Insurance Co. Ltd. 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002.

Operation Center :

Axis Max Life Insurance Co. Ltd, Plot No. 90C, Udyog Vihar, Sector 18, Gurugram (Haryana) - 122015.

Helpline: 1860 120 5577 (9:00 A.M to 6:00 P.M Monday to Saturday) *Call charges apply.

Online Helpline - 0124 648 8900 (09:00 AM to 09:00 PM Monday to Saturday).

Fax Number:0124-4159397.

Email ids: service.helpdesk@maxlifeinsurance.com;

Life Insurance Coverage is available in this Product

^~1Capital Guarantee Solution 1 is a life insurance solution that provides life cover & helps you earn market linked returns through Axis Max Life Online Savings Plan & the promise of guaranteed returns with Axis Max Life Smart Wealth Advantage Guarantee Plan.

^~2The guaranteed benefits are applicable only if all due premiums are paid.

^{^#}Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, Fall under 30% income tax slab having taxable income less than Rs. 50 lakh and Opt for Old tax regime.

^*1The market linked benefits are applicable only if all due premiums are paid. Axis Max Life capital guarantee solution 1.

^{^1}The Net Rate of Return has been calculated based on the total maturity benefit, assuming that all premiums have been paid as and when due (excluding applicable taxes, cesses and levies and rider premiums, if any).

^{^2}Lumpsum benefit paid immediately on the death of the Life Insured, higher of Sum Assured, or 105% of Total premiums received upto the date of death.

^*2Family Income Benefit equal to 1% of the Sum Assured will be paid each month starting from the Policy anniversary date of every month following or coinciding with the date of death of the Life Insured till the end of the Policy Term, subject to a minimum of 36 monthly payments and a maximum of 120 monthly payments. Please note in case of death of Life Insured with less than 36 months left till the end of Policy Term, there will be a Lump Sum payment of remaining instalments (36 less monthly instalments already paid) with the last monthly payout at end of the Policy Term.

This is a Unit Linked Non Participating Individual Life Insurance Plan with UIN: 104L121V03

LIFE INSURANCE COVERAGE IS AVAILABLE IN THIS PRODUCT.

THE UNIT LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors.

The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document issued by the insurance company.

The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions.

^*4Tax benefits as per prevailing tax laws, subject to change.

^++*Axis Max Life Insurance Company Limited is only the name of the insurance company and Axis Max Life Insurance Flexi Wealth Advantage Plan (UIN: 104L121V03) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Applicable taxes, cesses and levies as imposed by the government from time to time will be deducted from the premiums received or from the funds, as applicable.

Past performance is not necessarily indicative of future performance.

^&#The monthly income functionality can be availed using the Smart Withdrawal functionality available in the Whole Life option in Axis Max Life’s Flexi Wealth Advantage Plan. The above monthly income values have been calculated at 8% smart withdrawal percentage. If at any instance during income period, the fund value becomes less than the minimum death benefit, which is defined as higher of sum assured and 105% of total premiums paid, the Smart Withdrawal will cease. It can be re-instated post submission of a request to the company. The smart withdrawal can begin post completion of 10 policy years or end of premium payment term, whichever is later, as chosen by the customer. Check prospectus for details.

^&##Guaranteed Loyalty Additions will be calculated as a fixed percentage of the fund value which will differ according to the premium band. These shall be added to the fund value starting from the end of 8th policy year and at the end of each year thereafter. For more details of the premium bands and corresponding GLA percentage, please refer to the product prospectus available on company website.

^&Charges eligible for return will be mortality charge on death benefit, Policy administration charge and premium allocation charge and will exclude any extra mortality charge, mortality charge on Max Life Waiver of Premium Benefit, rider charge and Goods and Service Tax / any other applicable tax levied on the charges deducted.

^&&Return of Charges: All or some part of the ULIP charges deducted in the policy will be added back to the fund value depending on premium band and it shall exclude any extra mortality charge, mortality charge on WOP benefit, rider charge and Goods & Service Tax/any other applicable tax levied on the charges deducted, subject to changes in tax laws. For more details of the premium bands and proportion of charges that shall be added back as Return of Charges to the Fund Value, please refer to the product prospectus on company website.

^*#Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your Insurer carrying on life insurance business. The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back as the value of your Policy depends on a number of factors including future investment performance. The guaranteed and non-guaranteed benefits are applicable only if all due premiums are paid. The Maturity Benefit shown in the illustrative example are inclusive/exclusive of taxes.

^*#+The fund value calculation is done by projecting historical returns of 4%, after adjusting for all expenses (except tracking error) in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V03) for a 35-year-old male investing 10k per month for 10 years. The monthly income functionality can be availed using the Smart Withdrawal functionality available in the Whole Life option in Axis Max Life’s Flexi Wealth Advantage Plan.

^*##+The above monthly income values have been calculated at 8% smart withdrawal percentage where customer pays for 10 years and gets maturity at 11th year. Total premium to be paid in 10 years is 12 Lakhs.

^*##The fund value calculation is done by projecting historical returns of 8%, after adjusting for all expenses (except tracking error) in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V03) for a 35-year-old male investing 10k per month for 10 years. The monthly income functionality can be availed using the Smart Withdrawal functionality available in the Whole Life option in Axis Max Life’s Flexi Wealth Advantage Plan.

^*+

Nifty Mid-cap 150 Momentum 50 Index was launched in Aug’22. These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s Midcap Momentum Index fund. 10 year return of NIFTY Midcap 150 Momentum 50 Index as on 31/07/2024. Axis Max Life Midcap Momentum Index Fund (SFIN: ULIF02802/01/24MIDMOMENTM104) is passively managed Index Fund that mirrors NIFTY Midcap 150 Momentum 50 Index.

^&+The fund value calculation is done by projecting historical returns of NSE’s Midcap 150 Momentum 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V03) for a 35-year-old male investing 10k per month for 10 years. The monthly income functionality can be availed using the Smart Withdrawal functionality available in the Whole Life option in Axis Max Life’s Flexi Wealth Advantage Plan.

^&++The above monthly income values have been calculated at 8% smart withdrawal percentage. The values are calculated based on 28.67% returns where customer pays for 10 years and gets maturity at 11th year. Total premium to be paid in 10 years is 12 Lakhs.

^{^$}Axis Max Life's Growth Super Fund (SFIN: ULIF01108/02/07LIFEGRWSUP104) is a is primarily equity oriented by ensuring at least 70% of the Fund corpus is invested in equities at all times. The remaining is invested in debt instruments across Government, corporate and money market papers.

^{^$+}The Fund values have been calculated by projecting historical returns of the Axis Max Life Growth Super Fund, after adjusting for all expenses, except the tracking error, in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V03) for a 35-year-old male investing 10k per month for 10 years. The calculations have been done using historical returns of the Axis Max Life Growth Super Fund and may not be indicative of the future performance of Axis Max Life's Growth Super Fund.

^*$++The above monthly income values have been calculated at 8% smart withdrawal percentage. The values are calculated based on 13.21% returns where customer pays for 10 years and gets maturity at 11th year. Total premium to be paid in 10 years is 12 Lakhs.

^*++Axis Max Life's Nifty Alpha 50 Fund (SFIN: ULIF02914/05/24ALPHAFIFTY104) tracks the NSE's Nifty Alpha 50 Index, subject to tracking error. The returns of 25.76% are as on 31/07/2024 for the Nifty Alpha 50 Index.

^#$$The above monthly income values have been calculated at 8% smart withdrawal percentage. The values are calculated based on 23.32% returns where customer pays for 10 years and gets maturity at 11th year. Total premium to be paid in 10 years is 12 Lakhs.

^*T&C Apply. Check prospectus for details.

*Applicable for Titanium variant of Axis Max Life Smart Fixed-return Digital plan (UIN: 104N123V05) (Premium payment of 5 years and Policy term of 10 years) and a healthy male of 18 years paying Rs. 20,000/- per month (exclusive of all applicable taxes) with 7.50% return. Life Insurance is available with this product | Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, Fall under 30% income tax slab having taxable income less than Rs. 50 lakh and opt for Old tax regime| Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961. Policy holders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws.

ARN: ARN/04122024/Savings/SWAG/RC

Axis Max Life Online Savings Plan. A unit-linked non-participating individual life insurance plan. | Axis Max Life Insurance Company Limited is only the name of the insurance company and Axis Max Life Insurance Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns | The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender/withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year. The premium paid in unit linked policies are subject to investment risks associated with capital market and publicly available index. The NAVs of units may go up or down based on the performance of fund and factors influencing the capital market /publicly available index and the insured is responsible for his/her decisions. |

^@+NIFTY 500 Multicap Momentum Quality 50 Index was launched in September'24. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s NIFTY Momentum Quality 50 fund.

^@++Axis Max Life’s NIFTY Momentum Quality 50 Fund (SFIN: ULIF03127/10/24MOMQUALITY104) is a passively managed Index Fund that mirrors NIFTY 500 Multicap Momentum Quality 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NIFTY 500 Multicap Momentum Quality 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Online Savings Plan (UIN:104L098V06) for a 30 year old male investing 10k per month for 10 years. The above values have been calculated assuming 24.9% p.a. gross investment returns as on 16/10/2024, which is the 10-year return of NSE's NIFTY 500 Multicap Momentum Quality 50 Index (backtested).

^*+#Axis Max Life’s NIFTY 500 Momentum 50 Fund (SFIN: ULIF03015/08/24MOMENFIFTY104) is a passively managed Index Fund that mirrors NSE’s NIFTY 500 Momentum 50 Index, subject to tracking error. The above values have been calculated assuming 25.4% p.a. gross investment returns, which is the 10-year return of NSE's NIFTY 500 Momentum 50 Index (back tested) as on 11/07/2024.

^{^*}Systematic Investment Plans offered.

^{^}Individual Death Claims Paid Ratio as per audited financial of 2023-2024.

The aggregate annualized premium should not be more than 5 lakhs (one or more policies put together) for non-linked no par savings insurance plan in any given year of policy term to be eligible for Section 10 (10D) exemption.

The aggregate annualised premium (incl. top-ups) of the Unit Linked Insurance Plan should not be more than Rs 2.5 lakhs (one or multiple polices put together) in any given year of the policy term to be eligible for Section 10 (10D) exemption.

Applicable taxes, cesses and levies as imposed by the government from time to time will be deducted from the premiums received or from the funds, as applicable. You may be entitled to certain applicable tax benefits on your premiums and policy benefits. Please note all the tax benefits are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Tax benefits are subject to changes in tax law.

The Brand Ambassadors as depicted herein, have endorsed only the Axis Max Life Insurance Products and are not in any manner endorsing Axis Bank Limited and do not have any kind of association or relationship with Axis Bank Limited.

Please note, while our website has been updated with the changed corporate name and brand identity, our product collaterals will be updated in due course. We regret any inconvenience caused.